Albert Bartlett, the potato company is pleased to announce the release of four recipe videos, created by its Brand Ambassador and Michelin starred chef, Michel Roux Jr. 45 second versions of the films will be rolled out on Instagram and Facebook, over the coming months into 2020; the full length versions will be uploaded onto the Albert Bartlett website.
The new look films, shot by video production company TVN show the renowned chef in a more relaxed mode, cooking dishes that he would eat at home with his family. He talks the viewer through the recipe ingredients and method using three Albert Bartlett varieties: Rooster, Elfe and Apache. With this easy-going informal style, Michel engages and inspires the viewer to make the most of ingredients in their store cupboards. The first to go out next week is the potato and lentil curry, a delicious creation made with Albert Bartlett Rooster potatoes. The next recipes will be Healthy Breakfast Hash released early to mid-January, followed by Aromatic Pesto Apache potatoes mid to end of February and lastly, Elfe & Chorizo Potato Bravas end of March into early April.
Notes to Editors:
Albert Bartlett is a is a progressive family brand, established in 1948 and dedicated to providing tasty, wholesome food for proper meals, developing its range to fit with today’s meal providers.
The company is family-owned and is fiercely committed to providing a branded range of the best potatoes grown in the most responsible way. Albert Bartlett potatoes are grown across the UK from the far north of Scotland through the country to Cornwall and across to Northern Ireland and the Island of Jersey.
In addition to its fresh potatoes, Albert Bartlett has a range of frozen products, which includes Homestyle Chips, Chunky Chips, Fries and Wedges, all made with British grown red-skinned Rooster potatoes. In 2018 the company opened a new chilled plant at Airdire. The manufacturing facility is now producing Albert Bartlett branded products, including chilled chips and Parmentier Potatoes, as well as retailer own label products.
Albert Bartlett has invested substantially in its infrastructure and in creating a brand, which has become a household name; ensuring growth and job creation in a shrinking food category and consolidating production sector. For more information about our potatoes, recipes, farmers and our ambassadors Michel Roux Jr, Restaurant Andrew Fairlie, Reece Clarke and Sally Bee, please visit the company’s website.
www.albertbartlett.co.uk
