Cadbury Outlet
Springfields Outlet and Leisure sees in New Year
with stores trading strongly: December 2022 sales
+13% v pre-pandemic and signs a brand-new
Cadbury Outlet
Record sales results at the outlet as Springfields continues to be a
hugely popular destination in the Heart of England
Announcing that Cadbury Outlet has signed in the first week of January
to open its store early February
Winter Wonderland Walk with Christmas lights attracted another successful
festive season with over 33,000 visitors enjoying the now famous
experience
Springfields Outlet and Leisure continues to grow year on year reinforcing its position
as one of the best in the country on the back of 16 years consecutive sales growth
bar Covid. The highest weekly sales on record were achieved twice during the
December that saw monthly turnover increase by +9%. All anchor stores traded
positively on 2021 where weekly sales have consistently delivered double-digit
growth (by as much as 21%), culminating in the Winter Clearance Event, starting on
Boxing Day which saw the turnover soaring +23% on 2021: Christmas late night
shopping turnover after 6pm increased +13%. The Winter Wonderland Christmas
Walk was so popular, it sold out weeks in advance creating a huge waiting list. This
event, together with the popular November fireworks, made Springfields a massively
popular and repeat family destination for the whole region.
To start the New Year off with a bang, Springfields Outlet & Leisure are delighted to
announce that Cadbury Outlet has signed up to open a brand-new store at the
Spalding location providing the shopper with a full Cadbury experience. The unit will
undergo a full premium fit out, which will include a bespoke hot chocolate and luxury
ice cream station selling Cadbury’s favourite flavours bringing to Springfields the
UK’s no.1 consumer brand with the Cadbury chocolate range.
“I am delighted to be welcoming the Cadbury Outlet to Springfields, as it reinforces
the location as a high-quality destination and shows the continuing improving quality
of retail as we sign up high tier brands. Springfields was chosen because of the
strong family-oriented footfall, driven by the unique blend of retail and leisure, and
Cadbury recognise that turnover is growing relentlessly. This generates higher spend
per sq ft and provides visitors with a brilliant high-quality experience”, said Ian
Sanderson, Director of Springfields Outlet and Leisure and SLR Outlets.
As Britain’s most popular chocolatier, the Cadbury Outlet is a must for chocolate
lovers. From traditional favourites to new flavours, the Cadbury Outlet shop offers
delicious chocolate treats, all of Britain’s sweet shop favourites and a range of
Cadbury gifts.
Despite the looming recession, the Winter Clearance Event figures show that visitors
are more likely to opt for an outlet such as Springfields, where retailers are offering
substantially discounted high-quality items – a sale in an outlet. This combination is
proving to be extremely popular with turnover in the first week of January lifting
+29% v last year, and +42% on pre-pandemic levels.
Springfields’ unique mix of retail, leisure and 25 acres of award-winning gardens is
the winning formula for retail destinations today. Conceived, developed and asset
managed by SLR Outlets for the UBS managed Triton Property Fund LP, this
combination is exactly what guests are looking for. Giving everyone what they want
with a perfect shopping experience set in an uplifting healthy green environment. A
great mix of sensory experiences coming together to deliver positivity and enhancing
visitors’ mental health.
All segments are showing growth with very strong results for fashion, athleisure, and
home and garden. The food and beverage sector is also booming with restaurants
and cafés extending visitor time and spend. The combination of retailers like Dune
London, Joules, Radley London, OSPREY LONDON and Jack Wills and a great mix
of F&B including the newly opened The Parlour, Frankie & Benny’s, Caffé Nero, and
homegrown The Kitchen, plus a large Blue Diamond Home and Garden centre make
Springfields a must-visit-often destination for the whole of the East of England.
Springfield’s is the best value retail and leisure destination in the entire region with
one-stop shopping and a huge choice with up to 60% discounts throughout, in over
55 shops restaurants and cafés.
Positioned on the A16 near Peterborough, Lincs, Springfields is the only outlet
destination serving the whole of the East of England and East Anglia.
Ends
NOTES TO EDITORS
For further press information please contact:
Kate Wake-Walker – PR for Springfields Outlet & Leisure wwpr@btconnect.com
M: 07885443717
Springfields Outlet & Leisure
Springfields Outlet & Leisure is a 200,000 sq ft scheme with 25 acres of leisure attractions
set in beautiful landscaped gardens. The leading shopping and leisure destination in the
East of England, it includes 55 outlet stores, nine restaurants, a 58,000 sq ft garden centre
and a 43-bedroom hotel.
Owned by the Triton Property Fund (managed by UBS) and asset managed by SLR Outlets,
the scheme has annual footfall of over 2.3 million and has achieved 17 years of consecutive
turnover growth since opening in 2004, excluding lockdowns.
With an average occupancy rate of 98%, the scheme is home to a number of top fashion
and accessories brands including OSPREY LONDON, Dune London, Radley London,
Joules, Fat Face, White Stuff, Next Outlet, M&S Outlet, and Skechers and casual dining
restaurants and ‘eat-on-the-go’ operators such as Costa Coffee, Caffé Nero and The
Parlour.
Sanderson Leisure and Retail, SLR Outlets
Formed in 2016, SLR Outlets manages or advises on over 800,000 sq. ft. of UK retail and
development space across over 130 acres. Principal Ian Sanderson’s more than 30 years of
development and outlet experience includes many successful schemes including entire town
centre regeneration projects, leisure schemes and more recently the development of
technology-based retail schemes. SLR Outlets is also appointed as asset manager and
adviser on the consented Scotch Corner Designer Village in Northern England, and also on
the recently acquired iconic Loch Lomond Shores retail and leisure scheme in Scotland.
Triton Property Fund LP (Triton)
Established in 1994, Triton is a core, actively managed, balanced UK fund focusing on
strategic assets in growth locations with sustainable income streams. It has a broad diversity
in property assets, lease lengths and tenant profiles. As at 31 March 2020, Triton owned 30
properties with more than 300 tenants and had a net asset value of GBP 902.3 million.
Triton focuses on the key property sectors of retail, offices, industrial/logistics, and student
accommodation and aims to deliver above benchmark performance via an emphasis on
sector strategy, income enhancement, active asset management, retaining and purchasing
assets which are readily liquid, a rigorous investment process, and a robust governance and
risk management culture.
Space Retail Property Consultants
Space-RPC are the exclusive agents for Springfields. Contact Peter Leverett,
peter.leverett@space-rpc.com, +44 (0)7860 967430, www.space-rpc.com
