While working with VCCP, Kate Wake-Walker created and delivered international B2B communications campaigns, media and public relations strategies for the agency whilst they opened offices in Madrid, Prague, Berlin, Sydney and Bratislava.
Kate was responsible for creating and driving the communications plan outside the UK, supporting office openings and new business wins whilst liaising with consumer client campaigns and delivering support communications between the offices. Kate was responsible for all aspects of pan-European agency attendance at Cannes Lions and other international festivals and seminars. She scheduled client and press events and press interviews, then monitored follow up media coverage and budgeting.
Example Project – led global PR campaign created by VCCP Madrid called ‘My Mattress Savings Bank’ which won a PR Gold Lion at Cannes Lions 2013. Campaign was covered in 21 countries with 120 pieces of coverage.
