Wake Walker PR created a PR campaign around the Albert Bartlett official partnership with Sport Relief. Albert Bartlett signed up to be an official partner of Sport Relief 2018 (an initiative of Comic Relief). Sport Relief brings the nation together to get active, raise money and change lives, and it is back from 17th to 23rd March 2018.
Working with TVN films Wake Walker PR produced a series of short ads created for a social media campaign on Facebook and Twitter. Five celebrities donated their time to participate in the making of the films: ITV Health Cook and Brand Ambassador Sally Bee, Michelin starred chef and Brand Ambassador Michel Roux jr, Champion Jockey and Albert Bartlett Brand Ambassador Sir AP McCoy, ex-Olympian Glen Smith and ITV Fitness Guru Maxine Jones. The films were Tweeted daily by all the celebrities, Albert Bartlett and Wake Walker PR.
Albert Bartlett created a number of sporting initiatives and campaigns to encourage its consumers and staff to get involved this Sport Relief – from downloading the Sport Relief App and counting steps every day during the week of Sport Relief to getting staff fully involved with sports activities and amplifying social media campaigns.
