Albert Bartlett supplies 20% of UK’s potatoes and root vegetables.
For nearly seven years, WWPR handled UK PR and comms for Albert Bartlett; Kate created and delivered national UK B2B and B2C communications campaigns, media and public relations strategies, brand sponsorships and collaborations, event participation and social media. The media relations campaigns averaged around 760 pieces of press coverage annually.
Working with Brand ambassadors for Albert Bartlett namely Michelin star chefs Michel Roux Jr at le Gavroche and Andrew Fairlie (deceased) at Restaurant Andrew Fairlie at Gleneagles, ITV’s healthy eating cook Sally Bee featured on ITV Show Lorraine’s Kitchen, Reece Clarke – Solo Ballerino at The Royal Ballet School and Sir AP McCoy, champion jockey. In May 2019 Albert Bartlett teamed up with Disney to promote Pixar’s Toy Story 4 with promotions on-pack, social media campaign, video content and competitions winning Disney prizes.
From October 2017 until March 2018 Albert Bartlett was the official partner for Sport Relief, an initiative of Comic Relief. Kate hired production company TVN, which produced a set of films for a social media campaign encouraging the public to donate and “Get up off the couch’ and exercise. The films were created for and rolled out successfully on social media. In 2015 Albert Bartlett was an official partner for the superb Twentieth Century Fox movie starring Matt Damon, The Martian directed by Sir Ridley Scott – released 30 September 2015. Albert Bartlett was also the brand collaborator for Fox Home Entertainment DVD The Martian which was released in February 2016. Wake Walker PR created a global campaign for the partnership and obtained hundreds of pieces of press coverage worldwide. The campaign was also supported by a very successful Twitter campaign involving hundreds of conversations about potato growing and recipes for potatoes.
